Why Every Small Business Should Have A Business Website?
Benefits Of Having A Business Website in 2023
The importance of having a website for your business these days can’t be discounted.
Not only does it improve your digital footprint and gives customers more insight into your business and ways to contact you.
It allows you to tell customers about special deals and new products in a fast and convenient way.
Why Do You Need A Business Website?
”In order to succeed in today’s world, you must have an Internet presence”.
More and more people log on to the internet every day, there are billions of users worldwide and there are several reasons why one needs a website.
”A website is a powerful first impression”.
Host Your Business Website With World-Class Bluehost Hosting
Placing your business on the World Wide Web gives your business the potential for global exposure, no matter the size of your business – be it large or small, or singular or multi-national.
To have your own website gives your business invaluable advantages, Like….
1. Enhanced customer convenience
2. Greater reachability of your business profile
3. Greater possibilities for promoting your business portfolio
4. Efficient low-cost advertising
5. 24/7 availability
6. Time-saving
7. Cost-effective
You can save a lot of money by cutting your costs on print ads, brochures, coupons, flyers, specials, newsletters or mailings.
What’s more! It’s always quick easy and extremely efficient to update real-time information on your website.
Where regular renewals of printed materials turn out to be very expensive and time-consuming.
The fact that optimized productivity at minimal cost is more valuable in any business and it is possible only through the World Wide Web.
Web services provide a standard way to implement a business function that can also be managed remotely.
It employs an effective exchange of information and data feeds between B2B and B2C portals, information warehouses, news providers, shopping portals like eBay and search engines like Google, MSN, yahoo etc.
Your website must work hard in today’s competitive online environment — attracting visitors, providing a rich user experience and converting them into loyal customers.
Read – How to Arrange Money For Business Startup?
How To Build A Great Small Business Website?
Choose A Good Domain Name
Your Domain name or the website URL is the key point of your business’s online presence.
People sometimes buy a domain name which is not good for their business.
Here are some points which you should keep in mind while choosing a domain name for your business.
Easy To Remember – Your domain should be easy to spell and remember. Avoid using inappropriate words like numbers, hyphen symbols (-), and any fancy words like $, & etc.
Keep it short – Lowering the word count is better. Apple.com, Google.Com and yoursmartbusinessdeals.com – which one is better? Easy to remember and type on the browser.
Right Domain Extention – Always try to choose the ”Dot Com” domain extension for your business blog/website. Unless it’s not specific business requirements (.Org / .Net / .Edu extension)
If your business is focusing only on local you can go with country domains such as .us
Choose Good Webhosting – Best Web Hosting plays a key role in keeping your business site running.
As the down website has no business and loss of customers.
So choose your Website Hosting provider accordingly. If you are building your website on WordPress we have shared a list of the best WordPress Hosting providers List.
Inform People About Business
Write a Clear Business Description – Informing people about your business is important they should know who you are and what you do.
The website’s About page is the place to share all these details. Make sure that your website menu has a clear link to your About, Contact, Policy and Product pages.
Website Content Management System
Implement the best content management system for your website.
Content Management System aka CMS is a program that we use for creating & managing digital content.
CMS like WordPress, Drupal, Joomla, Wix etc. are the popular options. People use them according to their needs and budget.
Most individuals and businesses use WordPress CMS due to its flexibility, themes, plugins, and easy-to-use interface.
I normally recommend that small businesses should use WordPress to create their websites.
E-commerce Platform For Products
If your business is planning to sell anything in future. Then you will have to integrate an e-commerce platform with your website.
Wocommerce is a popular e-commerce platform and this can be used with your WordPress website easily.
Another platform Shopify offers you an option to create an amazing e-commerce website for product selling.
Read- Best Accounting Software for Small Businesses
Optimize Your Website for Search Engines
Optimize your business website for search engines like Google & Bing. Use the best SEO practices.
Index your site to Search Engines, Create a Sitemap and Create a Webmaster and analytics account.
Add a business blog to your site & create engaging and searchable content. Do proper Keyword and competitor research and optimize your content.
Focus on On-Page and Off-Page SEO strategies. Use Social Media to promote your content and create brand awareness.
Few practices help your Business Website perform better in SERP.
- Keywords Research & Use in Content
- Website Speed & Load Time
- Secure Site Lock (SSL) (Must use if using e-commerce)
- Mobile Friendly Layout
- Quality backlinks from high-authority sites
- Local business presence and reviews on sites like Google, Yelp etc
- Optimized Social Media Profiles and links
- Content Interlinking.
Regular Updates on Your Site
Create and update your content on a regular basis. More quality and engaging content for users helps your business acquire some business leads.
Blog articles help sites to rank high for multiple keywords.
Write long and detailed articles about products, services, and problems related to your business niche.
Ask your customers to write reviews and testimonials on your site and places like Google Reviews, Yelp Reviews and other business directories.
Having a great business website will help your business to increase its brand awareness, customer trust, business leads, and customer engagement.
FAQ
What is a Business Website?
A business website is an online space to provide general information about your company/brand/services or a direct platform for e-commerce.
Why is a business website important?
People generally check a business’s online presence before hitting a deal ( Buying Products/ Services) with them.
Having a website is an opportunity to make a great first impression which makes them comfortable about your business reliability.
With a website, you can showcase your brand, Service, and products to your future prospects. Without a website, people may question your legitimacy as a business.
