Promotion and advertising always matter for any business. It helps your business reach your customers.
If you are a ‘newly started’ business owner and are looking for some small business marketing ideas, then there are lots of ways to make a small business popular.
Now we are using two types of advertising and marketing methods which can help you make your business popular:
1) Online Marketing
2) Offline marketing
7 Tips To Start Small Business Marketing If You Have Low Budget
Here I have collected some effective budget advertising and marketing ideas to make your small business popular.
1) Build A Business Website To Get Your Business Online
First, build a business website for your business and update all your business details products and services on this.
Use an easy and fast load layout. Keep colours and fonts simple and attractive.
Make an about us page and tell your business story on this. So the customer can learn about your organization.
Build a Contact Us page and insert a feedback form so the customer can contact you and give you feedback easily.
Make easy navigation to use. Submit your website to all search engines and business directories.
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2) Use Local Business Directories To Acquire New Customers
Submit your business details in all local business directories.
Find out some good online business directories and use them for your business promotion.
Make a business page and fill out all business details over there.
Some directories also give you the option to list your products and services.
With these directories, you can get direct leads.
Read Business Branding Keypoints – Kick Start Your Startup
3) Use Social Media Effectively To Grow Your Reach
Social media sites are the most effective way to make your business popular worldwide.
Because of social media sites, you can target a specific segment of customers.
Social media sites like Facebook provide an option to select age groups, location interests professions etc.
Set up a complete social media profile for your business and use it to promote your business products and services.
Social media sites like Facebook, Twitter, LinkedIn, and Instagram can help you to raise your business presence online and also can help you to grow your business audience.
Advertise your business on Facebook which can help you to get more new customers and achieve your business revenue target.
4) Use Search Engines And Make It Easy To Find
Advertise your business on search engines like Google, Bing, and Yahoo. These search engines provide advertising options to their customers.
Use Google Adwords for advertising your business.
The benefit of Google Adwords is that you get charged only if someone clicks on your advertising link.
You can select specific keywords for promoting your business.
You can set up a Google local business page for your business and promote your business in your local city and nation.
5) Advertise Your Business In Local Newspaper And Magazines
Advertise your business in a local newspaper and magazines.
Local advertising can help you to promote your business in your local area and city.
According to your budget, you can choose a specific day, segment and page of the newspaper for advertising your business.
If your business is running a discount and offers sales, then with your ad you can insert a flyer in these newspapers.
6) Build Amazing Relationships With Your Customers
Customers are the pillar of any successful business. If you want your customers to also do something for your business then delight them.
Do as you can do for your customers. If you will make them happy with your products, services and support, then they will reward you with a new customer.
Once you’ve delivered service, take the time to follow up to learn if they need anything else from your company.
You can follow up and surprise them with a card on their birthday, send hand-written notes of thanks, and invite them to value education events.
A happy customer can refer 10 more new customers for your Business.
7) Join Some Local Business Networks
If your business is Brand new and you want to make it popular in the local market then you must join some local business Networks and Associations.
Because these business groups organize business events from time to time.
After becoming a part of these networks you can show your products, services, ideas and presentations at business events.
If visitors find that your business is good and profitable for them, then you can also get some new customers instantly.
These are the 7 top tips to make small businesses popular globally.
These works everywhere in the world whether you live in the United States or in any African or Asian country.
Also, these strategies don’t require much money, but they will take some time and effort.
But remember, you’re not just bringing in leads, you’re nurturing relationships and building your company’s name as a local Brand.
And a trustable long relationship with your customers will pay you for a long time.
8 ) Use Youtube Videos To Showcase Your Business
In the last few years, videos on social media have become the favourite and most impactful way of cost-effective marketing.
Nowadays businesses whether big or small use Youtube and Facebook videos to tell people about their services and products.
YouTube is the largest video search engine and it’s free to use.
Similarly, Facebook also provides a video-sharing option. And have the largest active user base in the world.
Create your brand channel on YouTube and Brand Page on Facebook.
YouTube and Facebook videos can help you promote your business and reach your potential clients without spending a single extra penny. (Of course, you will have to pay your internet bill)
