Why do you need Startup Branding Tools? After started my first business year back in 2008 I got a huge loss.
Due to zero marketing and branding of my startup, I didn’t find more business opportunities and I lost almost my all money, existing business relations and most importantly respect in the family.
The same thing happened again when I started my partnership firm in 2012. 🙁
But after losing thousands of dollars, time and energy I learned many things which are the most important lesson for business owners.
7 Startup Branding Tools You Can Use Almost Free
Now in the 21st century business success depends on its branding. You can see many examples of how a small startup starts its branding & marketing and becomes an established brand in just a few years.
Startups with millions of dollars in investment have an Ideal budget for their marketing & branding.
But what about the small-scale industries, Home-based businesses & startups?
Because these small startups hold only a few hundred dollars for its branding.
And small budget makes the business survival more difficult.
Here is a list of 7 Awesome Startup Branding Tools for your startup branding. These tools will help you to brand your business on a limited budget.
Social Media – A Free Startups Branding Tool:
Use social media platforms to develop your brand. Social media sites are the most popular marketing tools used by all marketing agencies and individuals.
Social media sites like Facebook, LinkedIn, Twitter, and Instagram have a user base of millions. And a community of different people follow these social sites.
These social media platforms are the ultimate way to advertise your business without spending a single coin and you can market your business worldwide on a very low budget.
Sites like Facebook and LinkedIn can provide an opportunity to find success for your small business.
Read – 5 Best Social Media Marketing Tools
| Facebook: Facebook is the most popular social media site used by more the 1.5 billion users worldwide. Your business has more chances to increase its digital presence in front of millions of people.
LinkedIn: LinkedIn is a B2B Social platform used by more than 400 million users. You can find more business growth opportunities here with quality business leads, joining other entrepreneurs, businesses, and experts. Twitter: Twitter is an online messaging tool with an unforgettable impact. Twitter is a microblogging site. This site has a user base of more than 375 million users. Twitter gives its users an option to follow someone and grow their own followers. Now many brands use Twitter as a catchy marketing tool. Instagram: Another social media platform with a high impact on users. After being brought by Facebook, Instagram is now the 3rd most popular social site used by brands & individuals. |
Blogging:
Blogging is another effective tool for branding your startup online. In the last few years, blogging has become an easy way to interact with customers.
Through blogging, you can tell your customers why you are doing this business and how can you help them. Business Blogging or Blogs are a cost-effective marketing tool & investment for your business.
Each post you publish on your blog. It shows visitors about your business expertise, products, experience, and services.
Your business blog will also help you to build your brand awareness in front of millions of internet users. And will build a long-term relationship with visitors.
These blog visitors can be your future prospects. Many major brands are using business blogs to increase their followers base and prospects.
QA Sites – Some One Is Waiting For Your Answer:
Question and answer sites are the perfect resources for increasing your brand awareness.
QA sites like Quora, and Answers.com, can boost your business presence dramatically. Quora is getting thousands of unique visitors and questions every day.
You can find many questions which are followed & answered by different people from around the world.
The site has a search box followed by thousands of different topics.
You just need to choose any topic related to your business niches.
And start answering the questions and also leave questions for others. Always use smart ways to brand your startup on Quora.
Video Marketing – Creating More Impact With Visuals:
There is no Internet user who never used YouTube site. YouTube is the biggest video search engine in the world.
Nowadays Video Marketing is the main resource for digital marketing. Almost 70% of small to big size business is running their own YouTube video channels and promoting their own products, services, offers, coupons, etc.
Online Videos are a widely used tool for effective marketing. Running visuals with sound can boost your brand awareness quickly.
Infographics – Image Impacts More On Human’s Brain:
A human mind can easily remember visuals for a long time compared to an alphabetical paragraph.
From 2011 to 2016 Infographics were the popular tool for branding.
Yet Infographics are still a great tool for branding your business on a limited budget.
Create infographics and publish them on your blog, or site or share them on social media.
According to a study in 2015, An Infographic engaged 56% more visitors & backlinks than a simple article. You can create it on your own or there are many popular websites for creating infographics, available on Google.
Press Release – Publicity Tool:
Have you ever seen any online news article which contains a brand name in its headlines? Almost every person will say yes.
Because PR sites or Press Release Websites are another online resource for building your brand image online.
These Press Release websites have large online press distribution networks and a rich no of readers worldwide.
You just write a press release about your brand, services, product, vision etc. and submit it to high-traffic PR sites.
Some sites will publish your post after approval from the authority desk. But this technique can boost your brand image in front of thousands of readers.
Online Communities – Building Relationships With Brand Awareness :
In the past few years, many digital branding resources have been tagged online.
However online communities or web communities are more effective for building a brand image with good profit.
These professional web communities have thousands of active members who share their experiences, thoughts, resources, & reviews with each other.
If your startup needs quick marketing then find some niche communities online and join them.
You can easily find them on Facebook and Linkedin in the group’s section.
Business Directories – Keep Your Business Online:
Online Business Directories are the submission services or sites which allow your business to be added to a specific category.
Where it can be searched for by interested visitors. These searchable online directories
These Business directories allow visitors to search for any local/ national business through related categories.
These searchable online directories provide your business with a listing facility.
By adding your startup to business directories you can increase your online business visibility.
Directory listing gives an option for submitting your business details, including Business name, Contact details, Address, Social profiles, website URL, Products and services etc.
Directory listing gives an option for submitting your business details, including Business name, Contact details, Address, Social profiles, website URL, Products and services etc.
Online directories make it easy to find any business details online.
Your startup will easily jump online, while someone searches in your business category.
This means people could find your business from their homes, businesses or wherever they are.
